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101 Workshops

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101 Workshops: Building Blocks for Social Entrepreneurs

The SEG 101 Workshop series helps motivated, coachable entrepreneurs turn ideas into action! 101 Workshops provide entrepreneurs the practical knowledge and skills to plan and launch businesses that do well and do good.

Build business skills in our monthly 101 Workshops:

  • Social Entrepreneurship: How your business can do well by doing good
  • Defining Your Value in the Marketplace: Who are your customers and how do you capture them?
  • Business Planning: How to create a social enterprise plan
  • Finance: Build and manage your dollars and cents
  • Operations: How to execute on your social enterprise plan
  • Raising Funds for Your Venture: How to find the funding and resources you need to get started

$20 drop-in
$100 six-session package
Scholarships are available for committed entrepreneurs who want to complete all six 101 workshops.

Register here for the next workshop. Please fill out our Venture/Entrepreneur Information Form to access our services.

For questions about the SEG 101 Workshop series, or to apply for a scholarship, please contact Paula Cunanan at pcunanan@segreenhouse.org


SEG 101 Workshop details:

Social Enterprise
Instructor: Silvia Dorado, URI
I Have an Idea for a Business – Now What? Social enterprises use business models and tools to achieve social and environmental impact. Some are nonprofits; others are structured as for-profits or hybrids. The key is that profits are reinvested to expand the social purpose. Why turn your idea into a social enterprise? Clarify your venture’s needs, test your assumptions and find others who share your passion to launch a social start-up in the Social Enterprises 101 workshop.
Defining Your Value in the Marketplace 
Instructor: Robert Panoff, Principle of RPM Strategy
Defining Your Value in the Marketplace helps social entrepreneurs define and analyze their market, how to best position their enterprise among potential competitors, and with that understanding, helps them determine which marketing programs and messages will successfully establish their market position and acquire customers.


Business Planning 
Instructor: Robert Panoff, Principle of RPM Strategy
The start-up business planning process is an iterative process. Typically, it begins with a high-level concept, and is adapted and refined as entrepreneurs learn about customer needs, markets, and product/service requirements over time. Entrepreneurs gradually incorporate the feedback they receive in eventually developing a detailed business plan. The Incubator’s Business Planning Workshop previews the topics that go into a social enterprise plan (enterprise positioning, marketing basics, business models, operations and financial planning), with the first major objective to determine the enterprise’s basic feasibility.


Instructor: Tim Burditt, Burditt Associates
Entrepreneurs will brainstorm all expenses and costs associated with their venture start-up, allowing them to understand the basic concept of cash flow. Understanding cash flow is easily one of the single most important elements in leading a social venture to success. This is a hands-on workshop which will engage participants to understand whether their business is financially sustainable as it is currently conceptualized.



Instructor: TBA
Participants will analyze and address the multiple needs for “day-to-day” operation of a new venture. Topics will include: alternate legal structures for a new venture; human resources planning; identification, sourcing and calculation of support service expenses (Accounting and Legal, etc.); customer/user retention techniques and tools; sourcing of equipment and hardware for the venture; and basic operating systems (phone, computers, software [accounting and customer management, etc.]. Participants will leave the workshop with a complete “to do” list to prepare for the launch their new enterprise.


Raising Funds for Your Venture 
Instructor: TBA
Participants gain an understanding of capital requirements, financing options, and how financial metrics can tell a meaningful story about their social venture. Participants will also learn best practices in raising basic financial resources to support the start-up phase.








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