The Bottom Line: Rebranding a City

One of the key challenges facing any city globally, especially in hard economic times, is brain-drain… or failing to retain talented young people in one’s community.

For small cities in the US (and overseas) trying to expand their economies, such as Providence, Rhode Island the question of how to engage and retain our brightest students and most talented individuals is particularly pressing.

But Providence, Rhode Island’s historic and quirky state capital, is embracing its creative past (as the home to the Industrial Revolution in the US) with eye towards a future economy steeped in the creative/knowledge economy, and recognising social enterprise as a key ingredient to our future success.

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